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Pure North is a not-for-profit organization seeking to help Canadians feel better and live longer. The Pure North program effectively works to prevent chronic disease through research-based nutrition and education and does so in a cost conscious manner. There is no markup in the program and Pure North does not make money from its participants or the sale of any nutritional supplements recommended. Simply put, we care about the health of Canadians. Since 2007 more than 34,000 Canadians have benefited from Pure Northâ€™s support of a tailored and measured approach to improve their overall health and wellness.