When Prairie Naturals' general manager Deborah Callbreath decided to get the company active on Twitter and Facebook, she was met with some skepticism from an industry that isn't generally known for technological early adoption. But nearly a year later, she's glad she followed through on the opportunities that she believes social media offers.

The company has now successfully used social media channels twitter, facebook, and youtube to help launch new products, identify consumer fans and strengthen relationships with retail partners.

June 22 through 29 they hosted a 7 day herbal cleanse on twitter, with 20 participants tweeting about their experience in real time.

The ReCleanse 7 Day Twitter Review announcement caught the attention of Integrated Health Retailer magazine (IHR) who recognized it as "An innovative marketing initiative" and went on to suggest "If this works out other companies will likely also explore using social networking tools."

A post-event analysis identified nearly 800 ReCleanse branded tweets... translating to an estimated half-million social media impressions. This kind of success is likely to fulfill the prediction of IHR magazine, encouraging other Canadian natural health products companies to take the plunge into social media marketing and communications.

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